the stigma of owning a bike bought at Walmart. The impetus for the brand was therefore personal, not corporate. I want high-level quality customer service to begin with, and I can control that in the US.. We don't need a review. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. The pricing. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. How long do Walmart bikes last? Posted Oct 2, 2019, We dentists don't shop at Walmart. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. And who cares what other people think? Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Could always ride it and return it! We have incredible traffic on our site. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. 3 - OP linked to the Walmart site, which had little information. Walmart's return policy is insane and the employees there generally DGAF. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. The difference is being wholly owned by US hypermarket chain Walmart. Not just kooks either. For now, no. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. So how much cheaper are these complete builds? Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Hes also the founder and part owner of Knight Composites. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. But to drive the demand, there needs to be a product in place to capture attention. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. But there aren't enough spec details to tell what we're looking at. Ive heard quotes saying a pros super cross bike runs around 100-200k. (The Walmart connection can be found only on the sites copyright line.) Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. That's a lot to love. Good question, Dan, and one we'll come back to in just a minute. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Viathon has chosen a RockShox SID RLC with 120mm of travel. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Filter bikes by year, weight, components, price, and performance. Could be interesting. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. The brake were the same Tektro brakes on a 2300 or Sora bike. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Press J to jump to the feed. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. By running razor thin margins at insane volumes. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). what happened to viathon bikeshtml5 interactive animation. Blog postings are outsourced to cycling journalist Aaron Gulley. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. here is a whole range of styles with bikes for children all the way up through adults. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . Press J to jump to the feed. And cost of owenership for the V10 is probably about the same as for a 450. The gravel scene is important for that. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. 2 - You can't buy these bikes at a Walmart. All rights reserved. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. And then you have a full Dura disc model for 5G. its true, For everyone else. Not a fan of Walmart. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing At least i know enough to tip my waitress. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. Its easier and faster for me to expand our bike offering online than it is to go into stores. Right? Spesh's Fuse 27.5 comes to mind, costing ~$1200. Manufacturing costs vary inversely with manufacturing rate. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. I mean, they still have to make the same deals with sram, rockshox, shimano etc. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Press question mark to learn the rest of the keyboard shortcuts Wed like to see fork mounts for extra water bottles, for instance. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. Absurd that things with engines are cheaper than pedal bikes. It's not the products: a three-frame range of MTBs, and gravel and road bikes. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? And does it matter, because the nut is now unusable? You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. I can build proof of concept and then push over time into stores.. GravelNut April 10, 2019, . There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. You can race and ride it at the highest Mtb level. 39w. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Time for competition to drive down the absurd prices on bikes. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. With the backing of Walmart, we can scale very quickly.. Now with over twenty years under our belt we know more than ever how important the ride really is. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. what happened to viathon bikes The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. Our Fezzari Bicycle experts are here to help you find the perfect bike. Be good if they build some good stuff as oddly it seems they will give back. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. However, 29 wheels will make your bike react slower to obstacles you may encounter. No mention of any real pertinent specs that you'd expect when buying a bike. bike Stock yz250 is a joke compared to what actual supercross athletes ride. I have my doubts. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. And every single article, including this one, focuses on the Walmart ownership. Discussion of everything bicycle related. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. The average person is a Walmart shopper, he says. Viathon riders, like every other bike customer, will need service. How much is the bike when it has the XX1 components? Refunds can only be issued to your original payment method. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. Por - 10 junio 2022. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Your email address will not be published. Hopefully the forks won't be on backwards. Who the fuck cares where it came from, so long as it is a good bike. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. He proposed a private-label project, and hes bringing it to fruition. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. there's your reviewi'll be buying the r1 soon. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Call it a 'Walmart' bike if you must. I have noted that we are not the only ones saying this, for what it is worth. Buyers have 60 days from purchase to return the bike, and it can be new or used. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. We wanted to create a non-intimidating platform, said Spinhirne-Martin. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. No dropper on the GX spec? jim preston mchenry, il obituary. And the bikes look good! Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. So they're definitely taking a loss on these.. Sold exclusively through Wiggle and Chain Reaction Cycles. Giant Stance, pretty close to fitting this bill at 2k! Too many highly paid engineers on staff working on "advancements" that most riders never needed. Walmart's first mountain bike offering is a carbon hardtail called the M.1. Someone asked above how can they sell for this much cheaper? Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. http://www.walmart.com/cp/viathon-bikes/8471299? The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. But Walmart. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. "The negativity starts in-store with reports of forks installed backward. Thats a challenge. Read more. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Viathons carbon bikes retail online for between $2,300 and $6,000. The tires were Schwalbe Lugano which sell around $10 each. Turner Tech However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. All this went down in April and May of this year. Sales are via the brands website, and this does not feature the Walmart name in the about us section. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online The frame costs just the same as a TCR frame, without the TCR reputation. bicycling Hey Waltins: quit coming to aspen and stay in facking arkansas. Walmart takes their terrible gun selection out then adds this ballbuster. They also have controlling interests in Rapha and Allied Cycles. machines ect. It does all those things a really good racing bike should do. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Not that Viathon is going mass-market anytime soon. The bikes look pretty good on paper, and the price points are very slim for what you get. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. Be here, Virtually. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. They are direct to consumer from the website, just like Canyon. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Will people buy them? And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Like was stated, much of the pricing for this sport is utterly absurd. Brand manager Zack Spinhirne-Martin doesnt see it that way. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. as all the other big brands. Shoppers will have four build choices per model. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Also something to liven up trails that you ride regularly. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. bicycle But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Not everybody has great trail access, but almost everybody has access to dirt roads.. refresh results with search filters open search menu. Don't need. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Walmart thinks so, and the retail juggernaut is betting its customers do too. Doesn't really looks like a revolution to me yet. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article.